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Analysis of Demand Determinants of Work and Travel Programme
Černý, Vojtěch ; Svoboda, Miroslav (advisor) ; Brožová, Dagmar (referee)
Thesis is devoted to Work and Travel programme, specific form of exchange visit to United States of America. The set goal is to identify main determinants of czech students demand for this programme, specificically to find what is the role of exchange rate between dollar and czech crown. Another goal is to analyze one of the major agencies new pricing policy and find out, whether this change brought any benefit to company in a sense of client increase. Focus is also on impact on customers response to this change. Results are that for anylizing the demand there is not enough data available causing that used models are not significant. When analyzing new pricing policy impact, it appears that there is a positive effect on amount of clients present and that it changed customers behaviot in a sense of earlier registration.
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New trend in tourism – Youth Travel
Nakládalová, Alena ; Indrová, Jarmila (advisor) ; Voříšková, Barbora (referee)
The thesis examines Youth Travel, the new trend and new segment of tourism. Its goal is to analyze this market and recommend the appropriate strategy to the destinations and enterprises in order to attract Youth Travelers. The theoretical part presents the definition of Youth Travel, indicates its benefits and analyses the factors of its development. The analytical part is concerned with the potential of the Czech Republic for the development of Youth Travel and the tendency of Youth Travelers to visit this destination. The contribution of this work can be seen in the new product concept which might be helpful in attracting Youth Travelers to one of the regions of the Czech Republic.
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Student's work migration
Halaštová, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of the thesis is to analyse the work migration of Czech students. The first chapter is focused on the possibilities of working abroad for and describes both advantages and disadvantages of four main programmes, which can be used. The second chapter analyses the most favourite destinations and describes their specifics.The third chapter evaluates results of the online research and also presents the experience of four students with working abroad.
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Business plan for the establishment of student agency.
Griger, Tomáš ; Svobodová, Ivana (advisor) ; Srpová, Jitka (referee)
The aim of this thesis was to develop a business plan for the establishment of student agency. This plan will be used as an important document,which will be able to define all the important aspects of the creation of new business in advance and to asses the financial advantage of the project. The work is divided into two parts. Theoretical - methodological section describes the procedure for drafting and some important parts of the business plan. The practical part is to implement specific business plan. Emphasis is placed on the analysis - important sources of the marketing and financial plan. These plans are also key chapters of the business plan.
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